Messy data.
Clunky events.
Fixed.

I'm George Kong. I build the data systems and event tech that associations, nonprofits, and financial-services teams actually use.

In person across Greater NYC · Remote from anywhere

The problem

Sound familiar?

✕ Nobody trusts the CRM. Duplicates everywhere.✕ Members in one tool. Registration in another. Payments in a third.✕ You bought a shiny new platform. Half the team still lives in spreadsheets.✕ The conference is coming fast, and the tech isn't ready.

That's not a people problem. It's a systems problem. I fix systems.

What I do

Two things. Done right.

Data & Systems

Clean, connected data your whole team trusts.

→ CRM & AMS cleanup and setup→ Data infrastructure that connects the tools you already pay for→ Workflow design and automation, so there's less repetitive work→ Fewer logins, lower subscription costs→ New-platform onboarding and hands-on training

Event Tech & Ops

Conference tech that just works, from first invite to final session.

→ Registration systems→ Event apps and websites→ Attendee data and reporting→ Event operations support, remote or across Greater NYC

Book a free intro call

How it works

Three steps. Zero fluff.

Assess

I dig into your tools, data, and workflows and find what's actually breaking.

Build

I design and build the fix: clean data, connected tools, real automation.

Train

I train your team so the new system actually gets used.

Proof

Trusted by teams that can't afford to drop the ball.

“You're a team player, always prepared, meticulously organized and ready to trouble shoot… All of your hard work helped make this program a success.”

— Managing Director, Head of Sponsorships and Conferences, MFA

Trusted By

Managed Funds Association; now MFA · U.S. Open Tennis Championships · Universal Orlando Resort · The Wizarding World of Harry Potter · UK Trade & Investment (UKTI); now Department for Business and Trade · FIRST Global Events · Song Division · Empire Startups · Arena Americas · Logistic Innovations · Access Destination Services

Credentials

✓ Notion Certified
✓ Member, The Data Governance Institute

Tools I work in

Notion · Asana · Slack · Zapier · Office 365 · Google Workspace · Zoho CRM · iMIS · Impexium · Cvent · MailChimp · RealMagnet · Trello · ChatGPT · IFTTT · and whatever you're stuck with. I learn new platforms fast.

About

Systems brain. People person. New York energy.

I started Brainfreeze Networks in 2018 running events. It grew into event technology: I built the apps, websites, and registration systems behind conferences and events. Managed Funds Association was a major client.Here's what that taught me: every event is a data problem. Who's coming. Who they need to meet. What happens after. Getting that right takes clean systems and a feel for people.That's my edge. I can rebuild your data pipeline in the morning and make the right introduction at lunch. I'm Florida-raised, Brooklyn-based, the son of immigrants, and plugged into New York's pace and its network.

Also in my toolkit: marketing and proposal development, product planning, workflow design, and business operations.

Let's fix it.

Coffee in New York or a call from anywhere. Tell me what's broken. You'll leave with a clearer picture of the fix, whether or not we work together.

Book a free intro call

Messy data. Clunky events. Fixed.